Proof, not the pitch
Brian has lived both sides of this.
The operating experience matters. So does the personal rebuild that taught him the business cannot be the only thing getting trained.
Operator path
From dishwasher to founder, buyer, seller, and coach.
Brian started as a dishwasher, built formal operating systems, co-founded Eddyline Brewing, scaled the company, completed a buyout, and sold the restaurant to two of his own managers.
Phase Three comes from that operating path, but it is pointed at a bigger problem: helping owners become strong enough to lead the next version of the business without losing themselves inside it.
In Brian's own life, Phase Three is the move out of the pure build-and-scale years and into a stage of integration: health, purpose, mentoring, family, wealth, and steadier leadership.
17 years
operating, building, and leading
3K to 15K
barrels scaled at Eddyline
2018
completed full company buyout
2025
sold restaurant to its managers
The years
A short receipt.
- 2003Started as a dishwasher at a craft brewery while studying engineering.
- 2009Co-founded Eddyline Brewing in Buena Vista, Colorado.
- 2015Stepped into the CEO role and rebuilt culture, systems, and capacity.
- 2018Completed the full buyout after scaling Eddyline from 3,000 to 15,000 barrels.
- 2025Sold the restaurant to two of his own managers.
- 2026Formalized Phase Three around Whole Leader coaching for owner-operators.
Personal rebuild
The rebuild is part of the proof.
Brian had to rebuild himself after years of letting the business consume too much of the rest of his life. That is why Whole Leader is not positioned as a side offer. It is the point.
